Building organisations that grow – and matter.

Joeri van den Bovenkamp – Hofman · CEO · Executive · Non-executive director · Investor

(Voor Nederlands klik hier)

Introduction

For more than twenty years, I have been building, leading and growing organisations. From a data-driven scale-up that I co-founded and expanded through acquisitions, to an international impact company scaling an entirely new value chain in the bio-economy.

Today I am CEO of OPUS Cactus® | B Corp™. With teams in Groningen and South Africa, we use the Opuntia cactus as a sustainable feedstock for biogas, animal feed and land restoration on marginal, dry land. Under my leadership the company grew from pilot to a 1,000-hectare research farm, achieved B Corp™ certification and took its first step into Europe with a nursery in Tuscany.

Before that, I was co-founder and managing director of DATANEXT Group, a SaaS group in data and customer lifecycle management. There I learned what it takes to turn a good idea into a healthy, scalable organisation: clear choices, strong teams, solid systems and a sharp eye on the numbers.

What drives me: turning strategy into results. I translate vision into concrete choices and structure, and bring people, processes and technology together to deliver.

AT MY CORE
• Entrepreneurial executive
• Strategy and execution
• Analytical and hands-on
• Builder of teams and organisations
• Sustainability and energy transition
• Digitalisation, data and AI

HOW I CAN HELP

Executive leadership
For CEO, managing director, COO and director of operations roles at organisations that want to grow, transform or scale internationally. I welcome a confidential conversation.

Non-executive roles
Available for supervisory board, board of trustees and advisory board positions. Trained through the Toezicht Nieuwe Stijl programme (Ebbinge) and the Board Certificate (Board Company). Preferred sectors: sustainability and energy, technology and data, healthcare and education.

Advice
A sounding board on strategy, scaling, M&A, operations or digitalisation – informally, over coffee, tea or a glass of wine.

Ventures
Angel investor in start-ups and scale-ups focused on AI, agritech and health. Also Navigator at venture studio Builders.

EXPERIENCE AT A GLANCE
• 2025 – present CEO, OPUS Cactus® | B Corp™ (2024: Managing Director International)
• 2024 – present Navigator / Advisor, Builders
• 2012 – present Owner, JR Holding B.V. / BoHo Consultancy
• 2015 – 2023 Co-founder and Managing Director (Director of Operations), DATANEXT Group
• 2012 – 2020 Co-founder and Partner, Type 1 Media
• 2001 – 2012 Commercial leadership roles at Sanoma Media, Mango Mobility, WDM (Bisnode) and IDT Europe, among others

CORE COMPETENCIES

  • Strategic and general management
  • Scaling and international growth
  • Operational and change management
  • Mergers and acquisitions (M&A)
  • Sustainability, bio-economy and energy transition
  • Artificial intelligence (AI), data and SaaS
  • Data protection and privacy
  • Commercial strategy and customer lifecycle management
  • HR and team development
  • Corporate governance

EDUCATION AND DEVELOPMENT

  • Executive Programme Energy Transition and Innovation – New Energy Business School (2024)
  • Finance & Risk in the World of Energy – New Energy Business School (2024)
  • Toezicht Nieuwe Stijl, Corporate Governance – The School of Leadership by Ebbinge (2023–2024)
  • Board Certificate Corporate Governance – Board Company (2023–2024)
  • Artificial Intelligence: Implications for Business Strategy – MIT Sloan Executive Education (2023–2024)
  • Bachelor of Commerce, Trade Management Asia – Amsterdam University of Applied Sciences
  • Bachelor of Arts – University College Utrecht

PERSONAL


Born in Soest on the edge of the Gooi region, raised in Baarn, and finished secondary school at the International School in Hilversum. From there I went on to University College Utrecht.

Today I live with my wife and our three children in a house dating from 1906 in the Schildersbuurt in Groningen, within walking distance of the city centre. Since 2026 I have also served as a board member of our residents’ association, 1e Schilderskwartier.

In my free time I enjoy time with my family, good food, travelling, walking through the city and boating with our sloop along the Groningen canals.

PERSONALITY

Throughout my career I have completed several personality assessments based on models including OCEAN (Big Five), DISC and MBTI. The results are summarised in my Corporate Identity profile by Taem.io and my business profile by Management Drives.

CONTACT

Let’s connect
Whether it is about an executive role, a non-executive position or a question for advice: I would be glad to meet. Leave a message below or get in touch directly. Every request is treated confidentially.

EXECUTIVE LEADERSHIP

Experienced CEO and managing director. Open to a confidential conversation about a next role.

NON-EXECUTIVE

Available for supervisory, trustee and advisory board roles.

ADVICE

An informal sounding board over coffee, tea or a glass of wine.

Ventures

Angel investor in start-ups focused on AI, agritech and health.

BoHo Consultancy

Contactgegevens